May 2008

Daniela Collection

The new Antica Murrina Spring/Summer 2008 Collection has been created from the transparency and shine of glass. Very sophisticated fashion jewellery that is very finely worked and decorated by hand. A unique original combination of innovative design and craftsmanship.

Iconic sugary effect
The small beads of Murano glass look like delicious sweets with the sugary effect finish. Delicate shades and purposely irregular shapes create the Sweet line, available in amethyst, powder pink and green or steel-gold.
Metal bars are alternated with the beads to create an unusual chromatic effect for the Candy necklace. Glass circles and precious crystals decorate the thong on the Sugar pendant.

Ethnic fascination
Contrasting colour designs given by a special grinding process distinguish the Ethnic line. Anallergic hammered metal rings and shiny strass embellish the jewels. A central maxi bead in Murano glass personalises the Dakota necklace, while the Indiana choker highlights the lightness of its forms. Sophisticated and important the long Alabama version.

Sensual transparency
The glass beads look like ice cubes in the Kiruna, Alaska and Bridal series. Sinuous shapes and original veining all exalt the transparent glass, and refined metal rings, precious crystals and gilded rhodium plated leaves all make each model unique. The predominating colours are steel, powder pink and amber.

Cheerful colours
The long necklace with glass beads and irregular metal bars is very effective in the Manhattan line. It is available in two colour variations. Pop inspiration for the multicolour elegant version in shades of gold, steel and copper. A single central bead is held by leather thongs on the Soho choker.

Playing with shapes
Gritty line and irregular shapes for the Party and Cocktail models, Choker or long versions with an original half-moon shape metal chain alternated with smoky glass beads in the same shape. Crystal and leather thongs distinguish the Spritz pendant necklace.

Spring-summer 2008 campaign
Sinuous forms and intangible plays of light and shade to highlight the essence of the materials, with chromatic and luminous depths that create the perfect setting for the jewels.

The leit motif is white which is skilfully interpreted by the photographer Fabio Santagiuliana with very intense and sophisticated pictures, where we fully perceive the idea of timeless elegance and of a refined essential woman.

The sense of harmony is the dominating factor throughout the Antica Murrina campaign, a fine thread that unites seemingly different inspirations. Delicate pastel shades and pop colours, shapes inspired by the gypsy world with other strict geometric forms underlined by the metal settings.

The evanescent fascination of glass and precious sparkling crystal all create new exciting emotions. Wearing an Antica Murrina jewel expresses personality and taste for unusual and distinctive details.